Breast pumps are straight out of the Dark Ages.

Clanging bottles, dangling tubes, mortifying sounds—
it’s enough to cut anyone’s nursing goals short. Enter Willow: the first truly wearable breast pump.

From prototype to product launch, I helped craft Willow’s brand voice from scratch: born in Silicon Valley, built to give moms back their dignity.

Today, Willow isn’t just the #1 mobile breast pump.

It’s a movement.