NYC born and bread creative content leader with 10+ years’ experience giving brands a voice.

I develop high-performing teams and build systems that scale high-quality work across the entire member experience.

Combining agency-trained creative chops with deep healthcare experience, I’ve built my career helping teams do their best work, for the best reasons.

Resume:


Joyce Zoldak

New York / 917.935.2849 / joyce.zoldak@gmail.com / in/joycezoldak

CORE EXPERTISE

Creative Strategy • Content Leadership • Brand Voice • Member Experience • Integrated Campaigns • UX & Product Content • Lifecycle Comms • Creative Operations • Team & Agency Leadership • AI & Content Innovation

PROFESSIONAL EXPERIENCE

MAVEN CLINIC | Director, Member Content & Communications
Oct 2017-Present
Promoted three times: Lead Brand Copywriter (2017-2019) → Member Comms & Content Manager (2019-2021)→ Senior Manager (2021-2024)→ Director (2024-present)

  • Joined as founding writer; built Maven's brand voice and content function alongside the CEO as the company scaled from 32 to 700+ employees and 200,000+ active members.

  • Lead a 6-person team across content, communications, and creative operations; own strategy, budgets, agency partnerships, and cross-functional partnerships with Product, Clinical, Growth, and Marketing.

  • Direct brand messaging evolution and member-facing creative across brand, product/UX, lifecycle, clinical education, editorial, video, audio, and conversational AI.

  • Grew content engagement 31% versus 21% user growth and tripled clinical booking conversion in onboarding (2.0% → 6.5%).

  • Supported evidence-based care through member education; aspirin use for preeclampsia prevention was 76.5% among content-exposed members vs. 63.7% among unexposed members.

  • Direct lifecycle content across email, push, in-app, and SMS, supporting onboarding, engagement, retention, and renewals across all Maven healthcare programs.

  • Built scalable content production systems, including an AI-powered engine auto-generating 50 articles per month and rapid-response editorial workflows.

  • Oversee ongoing content and communications auditing, performance tracking, and template design refresh in Contentful and Figma/Braze.

INDEPENDENT | Brand Copy & Content Writer
Aug 2017–Feb 2019

  • Provided strategic copywriting and brand communications for leading health and well-being companies including: Ro, CVS, Grove Collaborative, WebMD, and Brooklinen.

  • Developed integrated product launch campaigns and paid social for Grove Collaborative; creative strategy and writing for Ro Health’s “Zero” smoking-cessation campaign; created long-form educational content for CVS and WebMD; and developed product copy for Brooklinen.

MADWELL | Copy Lead
Nov 2014–Oct 2017
Promoted from Senior Copywriter

  • Led copy and creative development at a Brooklyn-based integrated agency, partnering directly with designers, project managers, and clients from RFP and pitch through concept, production, and launch. Helped shape campaign ideas and translate brand strategy into cohesive experiences across channels.

  • Developed campaign platforms, commercial scripts and casting, paid media, social, websites, retail displays, and brand voice for clients including Happy Family, Sir Kensington’s, Willow, and The Williamsburg Hotel—working across digital, physical, and integrated campaign touchpoints.

  • Led brand voice and product marketing for Willow, the first wearable breast pump, including website, help-video scripts and production, packaging, and paid advertising.

HANSEN BELYEA | Senior Brand Strategist
Oct 2013–Oct 2014

  • Developed brand and campaign strategy and led copy for industrial, technology, and consumer clients including Robbins Company, Genie, and Alaska Airlines.

  • Partnered with agency founders, clients, and designers on new-business pitches, creative and brand strategy, naming, advertising, websites, and print communications.

SEATTLE HUMANE | Marketing Director
Sept 2009–Oct 2013
Promoted from Marketing Communications Manager

  • Promoted from Marketing Communications Manager to Director, leading the organization’s marketing communications function and overseeing creative operations, integrated campaign production, project management, and budget.

  • Managed an in-house team and external creative resources across design, PR, and marketing; directed campaigns, adoption events, website and animal profiles, and a volunteer-produced video series showcasing adoptable animals.

  • Led marketing and creative production for major annual fundraising events, including a million-dollar annual fundraiser and a 5K, and oversaw the quarterly donor and development magazine.

BATTERY PARK CITY AUTHORITY | Public Relations Specialist
May 2008–Jul 2009

  • Led public relations and promotional communications for public programs and events, securing coverage across broadcast, print, and digital media.

  • Produced advertising and the monthly newsletter in partnership with design, promoting concerts, family programs, classes, and community events.

HARDING HOUSE PUBLISHERS | Educational Content Writer
May 2006–May 2008

  • Researched and wrote educational serial books for middle-school focused on survival and human rights.

  • Independently sourced and interviewed survivors of war, domestic abuse, and gender-based violence; traveled to Serbia and Sweden to conduct first-person interviews.

EDUCATION

Alfred University | B.A., English Literature

Manhattan School of Art & Design | Fine Ar