25 Kent
Williamsburg brings up big feelings.
For locals, change is suspect. For businesses, Brooklyn isn’t Manhattan. But 25 Kent’s developers saw a shift: millennials and Gen Z wants to work where they live—without crossing a bridge.
So they built Williamsburg’s first ground-up office space in over 40 years. And I partnered with a creative team to build a brand that bridged the gap between BK’s creative spirit and commercial potential.
The result was a real estate rarity: a place people actually wanted to work, with 80% of tenants signed before breaking ground.
Lookbook
Working alongside a team of designers, I helped created a coffee table-style lookbook that gave a building a personality, and a story everyone could get behind. Bold headers, custom illustrations, interactive maps—and even a history lesson in Williamsburg’s industrial past—let everyone know, “Brooklyn means business” once again.
The book was printed and mailed to top real estate agents and tech startups to drum up interest in 25 Kent.
Video
To bring 25 Kent to life, we worked with a production studio to create a splash video that was 50% neighborhood hype + 50% building highlights. I oversaw a junior writer on the hype intro and scripted the building outro, as well as managed soundtrack and voice talent.
Fun fact: Sound familiar? That is Antoni Porowski pre-Queer Eye fame.
Website
As a home base, we built a dynamic website that showed off 25 Kent’s high-tech side—with interactive blueprints, customizable floor plans, sweeping 3D renderings, and feature focuses.
